THE ANALYSIS OF LINGUISTIC FORM AND LEXICAL MEANING IN FOOD AND BEVERAGE SLOGAN AND ITS APPLICATION IN TEACHING VOCABULARY

Abstract

The center of the investigate is etymological frame and lexical meaning in nourishment and refreshment trademarks. The reseacher took fifteen nourishments and refreshments of English trademarks from web. This investigate has a place to graphic subjective inquire about, in which the information were trademarks that contain phonetic frame and lexical meaning. The reseacher started to analys by coding the information of each nourishment and refreshment motto, classifying the etymological frame of the mottos whether they are included into state and clauses. Advance, the analyst numbered the rate of state and clauses utilizing graph. Moreover, the analyst too examine in this ponder how to apply the etymological shape of trademarks conjointly the meaning of its mottos. The phonetic shape and the meaning of its motto to be executed in educating English lexicon. There are two kind of etymological shapes establishes in nourishment and refreshment English mottos those are expressions and clauses. There are 8 trademarks of nourishment and refreshment utilizing expressions, which comprise of 6 thing expressions and 2 descriptive word expressions. On the other hand, there are 7 nourishments and refreshments mottos utilizing clauses, all of which utilize free clauses. The lexical meaning of all the nourishment and refreshment English mottos are simple to get it. The nourishment and refreshment English mottos found in web can be utilized as elective fabric instructing English lexicon.